Understanding the purpose of content is key to producing high-quality work. It’s meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn’t speaking to the intended audience, it’s not doing its job.
Writing online is different from composing and constructing content for printed materials. Web users tend to scan text instead of reading it closely, skipping what they perceive to be unnecessary information and hunting for what they regard as most relevant. It is estimated that seventy-nine percent of users scan web content. It is also reported that it takes twenty-five percent more time to scan content online compared to print content. Web content writers must have the skills to insert paragraphs and headlines containing keywords for search engine optimization, as well as to make sure their composition is clear, to reach their target market. They need to be skilled writers and good at engaging an audience as well as understanding the needs of web users.
iProposed is the UK's first online wedding planning platform specialising in the British Asian & Traditional English Weddings. Showcasing the UK's recognised award winning suppliers to our couples that visit our site on a daily basis. We Currently Require a Blogger who has experience in Blogging preferably in lifestyle wedding, make up, fashion etc. Must be able to self edit the bl...
Hello an thank you very much Elna this article was very informative and helpful. I am a writer and have been looking to use my skills to generate income. I had no clue where to start.I am happy to have came across this article. It gave me not only valuable information but inspiring motivation as well. And I definitely look forward to reading more content from you. Again thank you very much.
Thanks so much! So glad you are interested in learning more about freelance writing tips! As for your question, if the site no longer exists you can’t promote that piece unless you have the raw copy. Then you can add an annotation to it and upload that to your blog or Contently. As for your passions, you can skew that to more of business writing or even productivity for businesses writing tips? Explore that and look online for that type of business (even if it’s office supply businesses or some form of business supply app like ShoeBox).
I have a lot to share with personal experience and speaking with passion from the heart about health and diet. I know lifestyle, health and diet topics are my niche, in particular veganism and raw foods. I have strong spiritual practices such as fasting, meditating, yoga etc and know there is a client base looking for writers on these topics. Are you able to advise me or direct me to clients and sites focused on these topics?
To some writers, writing online content is basically equivalent to journalism. They contribute articles to e-zines, corporate blogs, and other such places on the web. Yet more content writers spend their days working exclusively for small businesses, and some even write content for government websites. Content writers are full-time employees and independent contractors. We are SEO specialists and html experts. We’re reporters, experts, comedians, and salespeople. We’re the filter and the amplifier that sends your voice out into the universe, and when used effectively, we are the keys to success on the web.
Hi Elna! Thank you for the insightful post! I am just starting out with freelancing and your article has provided a lot of useful informations! I have one question though; in order to sign up as a freelancer in websites such as Upwork or other related sites, do you have to be a US citizen? (Because I am not!) If yes, does that mean you can only apply for freelancing jobs in your own country? I hope to hear from you soon!
This is my foot in the door and I’m following some of your other tips in order to get myself out there even more. I’m an introvert, so this is new and difficult for me. I have questioned myself countless times and am feeling a bit impatient, but I’m trying to trust the process and take it one day at a time. The warmth and encouragement that come through in your writing have helped keep me going. Thank you Elna!
However, depending on the business’ marketing strategy, a content writer might infuse a bit of copywriting magic into their content to help support sales. For example, a blog post that includes a content upgrade at the end will need some copywriter-style words. They’ll need to ask the user to take an action (such as opt-in), which helps funnel readers into the beginning of the sales process. Win!
Not all SEO suites solve the problem. Some bombard you with too much data, without providing the tools you need to sort through it and tweak your content strategy. Other SEO tools break everything down into their own proprietary system, without giving you the enough data to draw your own conclusions. And when they get it wrong, you’ll have no way of knowing until your traffic starts to crash.
It's a little awkward, so we'll get straight to the point: This Tuesday we humbly ask you to protect Wikipedia's independence. We depend on donations averaging about $16.36, but 99% of our readers don't give. If everyone reading this gave $3, we could keep Wikipedia thriving for years to come. The price of your Tuesday coffee is all we need. When we made Wikipedia a non-profit, people warned us we'd regret it. But if Wikipedia became commercial, it would be a great loss to the world. Wikipedia is a place to learn, not a place for advertising. It unites all of us who love knowledge: contributors, readers and the donors who keep us thriving. The heart and soul of Wikipedia is a community of people working to bring you unlimited access to reliable, neutral information. Please take a minute to help us keep Wikipedia growing. Thank you.
Ideally, you’ll have somebody to edit your writing. If you’re responsible for writing and editing your web content, don’t do both in the same day. When the writing is still fresh, your mind will automatically make up the gaps in your copy and your editing will be subpar. Instead, put it away and come back to it another day — or at least several hours later.