The content writer doesn’t just write 500 words on how great your hat shop is and call it a day; a good content writer will ensure that in addition to content being fresh, it’s also optimized for the specific keywords that are going to increase your search ranking, bringing more visitors to your site. We understand the value of a great headline, appropriate keyword density, and keep up with current SEO best practices to ensure that the methods we’re using are the most effective. If you’ve been seeing your search ranking sinking, a good content writer can dig you out of the hole of SEO silence.
Another level of generalists are SEO copywriters. At a minimum, SEO copywriters know how to integrate target keywords and phrases into web copy to maximize organic search benefit and avoid penalties. Some can even keyword research (if scoped in the project). Naturally, SEO copywriters are exactly the writers you need when you want to create content to help your website rank better organically in search results to get you more traffic.
Hi Elna! Thoroughly enjoyed this delightful, informative article. I am a full time paralegal with a B.A. in Journalism. I’m about 5 years away from retirement…and would like to shift from full time paralegal work to freelance writing. I’ve been writing a column (“Throwback Thursday”) in the local paper for a year now, for free, but of course I get the bylines from those which is how I’ve built my portfolio. How would you reccomend I transition to freelancing. I’m interested in writing about legal topics for lay people…such as how to find a good attorney…and small community life…and parenting.
In today’s competitive digital marketplace, clear messaging and communication are essential to engage customers and build your brand. Are you sure you’re conveying your core strengths in the best way possible? Hi, my name is Philipp and I am a bi-lingual digital marketing specialist, certified English-into-German translator, and copywriter. I help businesses succeed and reach their goals with my 3 core competencies: ♦ Translation & Localization I help businesses establish their presence in the German market. I localize websites, apps, marketing collateral, whitepapers, and social media content. I focus on IT, Tech, SaaS, Marketing & Advertising, and Tourism & Travel. ♦ Digital Marketing & Social Media Consulting I have more than 10 years experience in marketing and advertising, working in agencies, as well multi-national corporations. I focus on content and social media marketing. Whether it is organic or paid initiatives, I craft, execute, and monitor campaigns that will reach your goals and drive ROI. ♦ Copywriting & Copyediting I deliver compelling and engaging content, whether it is blog articles, e-mails, brochures, or social media content. Always tailored to your specific audience and buyer personas, I ensure that your marketing copy is on point, relevant, optimized for SEO, and contributes to your conversion goals. Whether you want to develop an effective social media strategy, translate and target content to your intended audience, or drive traffic to increase sales, the most important element always boils down to the message. Is it clear? Is it concise? Is it engaging? I can help you craft that message. Are you ready to take your project to the next level? Reach out if you want to talk about marketing, translation/localization, social media, or just that next big thing.
Hey, Elna! I appreciate your input more than you can imagine. I graduated with a BFA in Creative Writing for Entertainment, and while my focus is mainly writing scripts for film and commercials, I also blog. (Mostly for my own entertainment.) Still, it’s good to know there are ways to get going. Believe me, I’ve tried. But being a graduate with two kids and no hubby makes the task a bit daunting when I’m a “lone pilot.” Thanks again for your inspiration.
Your blog posts and tips have been motivational to say the least! I landed my first gig as a freelance writer by speaking with a contact at a local radio station. Turns out, he needs help creating fresh information for his website. He is happy to be a part of my new venture and even happier that he won’t have to write all of the copy himself! I was even able to negotiate a higher rate than may be expected for a newbie!
We all have opinions on what types of content go viral: a soundless social video, a data-backed explainer, a perfectly timed newsjack. But no matter the format, it ultimately comes down to emotion. Does the story make you feel enraged, inspired, understood? With everything you create you have to ask: If this scrolled by on my newsfeed, would I care? If the answer is no, it’s not worth it. Your online content habits are your own best judge.
I just discovered your blog and want to say how right on you are about the above. I’ve reached a dead end with freelance writing and after reading some of your posts, I have learned some of the reasons why, like not having an online presence for example! You’re also absolutely right about bidding sites (which was in another post). I’ve tried them before and they weren’t helpful. Anywho, I wanted to ask about #10. It seems like a great tip! But am wondering how open the web design companies are to providing writers with a list of people in need of web content? I definitely want to try this out.
What an informative and fun article. While I’ve been writing for years, I’ve never had the courage to venture out because I haven’t got a degree, and feel very intimidated by a lack of formal education. But, when I say I’ve been writing for years, I mean I have been asked by everyone to write almost everything…including breakup up letters, condolence cards to the family of a murder victim, return texts in the middle of a text-fight (those are fun) and even an anonymous letter to a woman who’s best friend spotted her husband with another woman. (Not fun.) I’ve written proposal letters for house-hunters, eulogies, on and on and on….and I love it. I’ll write anything (within my knowledge base) and be happy doing so. Finally, after my last request from a long ago former coworker, to write a plea to Salvation Army for assistance, I decided to try to finally do what I love and learn to profit from it.
The reason is that each form of writing has its own style. News is delivered AP style, in short, informational paragraphs with the meat of the story at the top. Blogging is personable, friendly and often opinionated. Ad copy is short and persuasive. White papers are long; they describe a problem and provide the solution. But, regardless, each and every category is content, and each style writers master makes them more valuable and in demand.
Words matter – my singular goal is to ensure they are chosen wisely to convey your ideas and deliver your message in the most effective way. I have a special interest in law, finance, engineering, and IT and am also a freelance lawyer-linguist at the Court of Justice of the European Union. Detail-oriented, meticulous yet creative native German editor/writer/translator and jurist with a firm grasp of the English (UK and US spelling) and German languages, in-depth research experience and a background in law, marketing, and publishing. I spent a couple of years (until 2014) working as a researcher and writer for specialised – financial and legal – publishers in London, UK. • Editing (developmental & copy editing) and proofreading tasks are performed with a high degree of accuracy, an eye for consistency and coherence, readability, and text-flow to ensure your German texts are clear, appealing, and audience-appropriate. • Linguistic review of German online content/websites (regarding the use of market-appropriate language in the context of specific or all user journeys, evaluation of UI and UX, etc.) • Machine-Assisted Human Translation (MAHT)/localisation/transcreation (ENG/GER) as well as creative and technical writing services: I offer 15+ years' translation/writing experience (website content, Google ads, white papers, contracts, business plans, surveys, marketing material, etc.) with particular expertise in legal, financial, engineering, IT, and healthcare subject matters. Above all, I am committed to delivering high-quality translations that are both technically and culturally accurate in the fastest possible turnaround time. • Legal research & contract review is focused on EU and German law. • In addition, I have a penchant for literature and the arts and will take on any given subject with great enthusiasm and diligence. I listen to your needs and strive to become a valued asset and a trusted advisor. As good communication is key to any relationship, I will keep you apprised of the state of your project and am happy to discuss ideas at all times to ensure your goals and requirements are met. Important notes: - A one-hour minimum ($90) will apply to all hourly projects and milestones. - On fixed-price contracts, I will perform 1 round of revision. Additional revisions require the assignment of a new milestone. - As I handle legal/sensitive information on a regular basis, I do not work with the automatic Upwork time tracking tool due to confidentiality issues. - Despite being a fully qualified German lawyer, I do not practice law anymore. When editing/proofreading/translating legal documents or conducting legal research, my work products do not constitute a legal opinion or legal advice. They are prepared solely for your private use and not a substitute for the advice of a licensed attorney. Thank you for your understanding. #content scraper