For example, let’s say you follow an amazing food blogger who you get almost all your dinner ideas from. She comes up with healthy and quick meals that fit perfectly with your lifestyle. One day, you visit her site expecting a daily recipe, but instead, find a post on color-coordinating your wardrobe. The horror! Chances are you’d be turned off by it and would quickly search for a substitute food blogger. Audiences expect you to provide what they need — consistently.
However, depending on the business’ marketing strategy, a content writer might infuse a bit of copywriting magic into their content to help support sales. For example, a blog post that includes a content upgrade at the end will need some copywriter-style words. They’ll need to ask the user to take an action (such as opt-in), which helps funnel readers into the beginning of the sales process. Win!
This post has been SO helpful! I love it! Thank you for all your insightful tips and tricks! I am currently in the process of starting up my own website for blogging, and when I learned about freelance writing I knew I had to try it out! So I just have one question for you, would you suggest having a blog while freelance writing? Maybe as a way to provide a little extra work for clients to refer to as sample work from me? I was originally going to blog and go the advertising route to provide an income off the blog, but freelance writing seems much more interesting to me. Article Writer and Rewriter Software Can Be Used For Web Content Syndication