Defining your website’s voice and tone helps you create on-brand content. Your website’s voice is like its personality. Think about how you might describe that in a few words, such as “knowledgeable”, or “professional”. That gives an overall idea of how your want your content to sound. The tone of your website’s content may vary depending on the audience. For example, some content might be aimed at beginners, while other content might assume that the audience is more informed.
However, depending on the business’ marketing strategy, a content writer might infuse a bit of copywriting magic into their content to help support sales. For example, a blog post that includes a content upgrade at the end will need some copywriter-style words. They’ll need to ask the user to take an action (such as opt-in), which helps funnel readers into the beginning of the sales process. Win!

This is my foot in the door and I’m following some of your other tips in order to get myself out there even more. I’m an introvert, so this is new and difficult for me. I have questioned myself countless times and am feeling a bit impatient, but I’m trying to trust the process and take it one day at a time. The warmth and encouragement that come through in your writing have helped keep me going. Thank you Elna!
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Hi there, I´m looking for new projects in article writing, motivational and creative writing. As a content writer I can offer you: - Unique content for your website - Ongoing blog articles - Creative writing (short stories, children's stories, poetry, etc.) The topics I focus on are: - motivational writing (life coaching) - sports articles (especially outdoor sports) - inspiring travel writing - creative storytelling - blog posts - lifestyle articles (interior design, fashion, decor) I write in English (native-speaker level) and German (native-speaker) . I can provide English-German and German-English translation. More about me: My name is Inga, I am a professional blogger, creative and content writer from Germany. I have been living in Bali for the past four years. I graduated in English and History from the University of Freiburg, Germany. During my studies, I completed a one-year scholarship at the University of Melbourne, Australia, where I majored in Creative Writing. I am passionate about literature and writing, for example blog posts, creative and travel writing, as well as life coaching. I especially enjoy writing about surfing and other outdoor sports, as well as interior design and lifestyle. While I was travelling around Australia and New Zealand for two years, I published my first travel articles. Later on, I became involved in a university blog project about meritocracy and the expatriate lifestyle. I have been passionately building my own travel blog, germanmermaiddiary.com, since 2016. Furthermore, I have 9 years of experience as a nanny, Pre-School, Primary and Junior High School teacher (subjects: English, History; Sports/Surfing lessons). I would love to hear from you to work out how we can build success together! I am 100% reliable and available 7 days a week.
Great post! it is essential for writers and marketers to know what the audience wants. As a marketer, I would like to share that great content for the marketers is the one which is relevant for the people who are searching for it, since that will also be great on SEO terms. Improving the rankings is the major goal of SEO and this happens when the content is well-written as well as totally relevant to the search queries. Thus, being aware of the synchronisation of content with SEO, the writers also know the final goal and are able to write as expected of them, avoiding the unnecessary stuff.
Hi Elna, thank you so much for sharing!!! I have recently become interested with the idea of freelance-writing. Most of the things I have written, are in story form, and have never been read by anyone out side of my close group of friends. However, I have always been told that I have a gift, and I do enjoy writing. So, I thought, maybe, I’d try getting free-lance writing a shot. Thank you so much for these great tips!

Currently I’m working full time at a daycare and I’m trying to transition into writing freelance. It would be so amazing for so many reasons. Two reasons being writing is my passion and starting college I’m going to need a more flexible work schedule. My first question is do you think I’ll be able to, starting out at least, work nights? I can’t answer emails or calls at work because I work with children and I work long hours. Will companies want to work with me if I’m only available at night?
I’ve been rigorously studying freelancing for a while now (I plan on getting started after school ends in the first week of April) and I have to say your bog has been very helpful, especially this post. I thought cold mailing and job boards were the only places to find freelance writing job, and that it would be quite tough finding a job given the competition, but after going through this list, I think finding a job would be easier. If you're writing or rewriting anything for your site Instant Article Wizard will help you.
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