Content writers may need a bachelor's degree or higher. Many employers hire writers with degrees in English, journalism, communications, or creative writing. Depending on the subject matter, content writers might need a degree in a particular field. For example, a content writer creating content for an online math course might need a degree in math in addition to demonstrating solid writing skills.
For example, let’s say you follow an amazing food blogger who you get almost all your dinner ideas from. She comes up with healthy and quick meals that fit perfectly with your lifestyle. One day, you visit her site expecting a daily recipe, but instead, find a post on color-coordinating your wardrobe. The horror! Chances are you’d be turned off by it and would quickly search for a substitute food blogger. Audiences expect you to provide what they need — consistently.
Digital/UX writers tend to be analytically minded, and they often want data to help guide important writing decisions. Does a link or button set the right expectation for an app user? Is the copy on a web page put together with a hierarchy of information that makes it easy for a visitor to quickly learn what they want to? These are the kinds of things a digital/UX writer thinks about.
Quality readable content is key here. Google, for example, will recognize that people are leaving your site soon after arriving if they perceive that your site or blog is full of junk content. This is called "bounce rate." If your bounce rate is high, then people are quickly leaving your site. But for the sake of your business, to build your online reputation and brand, you want people to visit your site, stay for a while, and then keep revisiting over the long term.
I am a freelance artist/illustrator and writer from Germany, available for translation, editing and proofreading as well as illustration and detailed drawings. As a native German speaker and being fluent in the English language I help my clients translate their texts from English to German so they sound as natural as possible. My main translation works revolves around novels - I am an avid reader, so my orthography, grammar and style of writing are excellent. I've been drawing since I was little and have been doing it professionally since 2017 after graduating. I specialize in graphite, coloured pencils and pastels, my main topics being nature and literature. As I am currently studying Graphic Design in a correspondence course I also work digitally with a graphics tablet and Adobe Photoshop as well as Adobe Illustrator. Examples of my work can be found further down in my portfolio and on my Instagram page (@noelle_sophie_). I look forward to working with you!
Finally, a great content writer should not be “just another” contractor or employee. We are your allies in the quest for online success. We do what we do because we want you to succeed – because your success is also our success. As long as there are businesses thriving with a content writer on their staff, we know that it is all thanks to our relationships with our employers. If you need an ally who understands how to use research, good editing, attractive design, and proper SEO techniques to take your web content to the masses, then you need a content writer.
Thank you so much Elna for these 20 tips. I am new to freelance writing and have recently read Writer For Hire: 101 Secrets to Freelance Success by Kelly James-Enger, and would recommend it to anyone, but was still feeling that I needed more. A quick google search led me to this blog post of yours which has given me the extra boost I needed. Many of my ‘How do I get started?’ questions have been answered. I am taking one of your free courses and am planning on taking your ‘Write To 1K’ course very soon. The price for your course is very reasonable and I can’t wait to start. A quick scan of your blog has assured me that I have found a goldmine of resources and I want to thank you again for taking the time to share your learning curve and your experience with us all.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly. You can write and rewrite articles; frequent reason behind rewriting articles is that the customer would want to use the exact article for any number of unique keywords and phrases.