Defining your website’s voice and tone helps you create on-brand content. Your website’s voice is like its personality. Think about how you might describe that in a few words, such as “knowledgeable”, or “professional”. That gives an overall idea of how your want your content to sound. The tone of your website’s content may vary depending on the audience. For example, some content might be aimed at beginners, while other content might assume that the audience is more informed.


When a content writer puts together a piece for a website, e-zine, blog, or newsletter, he or she doesn’t just have to make sure that the piece is well written, it also has to be nicely formatted and properly displayed on the screen. With clever and (dare I say) artistic placement of headings and subheadings, the content writer ensures that your copy doesn’t look like an insurmountable wall of text. A good content writer can take your complicated idea and turn it into an easily digestible and accessible piece of copy that pleases your readers, and keeps more eyes on you.
Unlike journalism, technical writing or academic writing, creative writing involves the imagination. Common types of creative writing include novels, short stories, and novellas, all of which are part of the fiction genre. Creative writing also includes plays, poetry, personal essays and memoirs, songs, speeches and scripts for TV programs and movies. Many creative writers specialise in a particular type of writing, so when you’re hiring a creative writer, ensure that writer is experienced in the type of writing you need.
If you are someone who is trying to have a proper understanding of the functionality of an article rewriter or a paraphrasing tool then you are at the right place. An article rewriter tool is a simple tool that can work both online or offline, depending on how it functions. An instant article spinner or a paraphrasing tool is an efficient yet very easy to use tool that understand and identifies the text you give it, then rewriting it for you. It enables you to get your article rewritten with no trouble. Any quality article spinner saves your time and the trouble of sitting in front of your computer for hours in an effort to write unique and quality content. However, article rewriter is only a tool that does exactly what you asks it to do that means it only rewrites the content you give it, you still can go through the rewritten content make any changes that might be needed. At times, a paraphrasing tool ends up rewriting an article that doesn’t make much sense and that’s why it’s essential to proofread before you use the content.
Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial minded writers. If you’re curious about getting started in content marketing, we’ve put together a guide that should tell you if you are cut out for the job — and if you need content writers for your next project. Find out as we discuss content marketing 101.
Want more website content writing tips and tricks? Check out our Web Content Writing 101 post, or shoot us an e-mail with your questions and we’ll get back to you. The Content Factory also offers online SEO and content writing training. If you want to go from novice to pro in just eight hours of self-paced digital learning, sign up for our comprehensive SEO course. You can check out our free webinar on common SEO mistakes to see what it’s like!

It's a little awkward, so we'll get straight to the point: This Tuesday we humbly ask you to protect Wikipedia's independence. We depend on donations averaging about $16.36, but 99% of our readers don't give. If everyone reading this gave $3, we could keep Wikipedia thriving for years to come. The price of your Tuesday coffee is all we need. When we made Wikipedia a non-profit, people warned us we'd regret it. But if Wikipedia became commercial, it would be a great loss to the world. Wikipedia is a place to learn, not a place for advertising. It unites all of us who love knowledge: contributors, readers and the donors who keep us thriving. The heart and soul of Wikipedia is a community of people working to bring you unlimited access to reliable, neutral information. Please take a minute to help us keep Wikipedia growing. Thank you.
As a university educated interior designer and with over 10 years very successful experience in high level international recruitment marketing and HR project management as well as over two years intensive online and social media experience I am now offering my work and expertise here on UPWORK. My upbringing as well as my education has been bilingual German/English, I consider myself a native German speaker and absolutely fluent in English. I was working with Fortune 500 companies consulting businesses in the retail, automotive and engineering sectors during my cooperate years as well as small business and start-up entrepreneurs. Quitting my successful cooperate world career two years ago and pursing freelancing full time has given me the freedom to combine my expertise in HR, Recruitment Marketing and Project Management with my strong passion for Social Media Marketing (and a design background is also always helpful in the “pretty” SM marketing world). I am proficient in Microsoft Office and familiar with Gmail, Google Drive, Google Docs and Social Media platforms such as Facebook, Twitter, Google+, Pinterest etc. In regards to frequently used systems in the social media world I have very good knowledge of squarespace, wix, leadpages, canva.com, picmonkey, mailchimp, filmora/wondershare, microsoft movie maker, webinarjam, zoom, digistore24 as well as scheduling softwares like hootsuite and buffer and course platforms like teachable or udemy. I have created copy for online ads, promotional e-mails, job ads, info brochures, CVs etc. I am experienced in writing appropriate content for blogs, fb ad, job ad, tweets, doing extensive online research as well as in designing attractive visual marketing posts, ebooks or presentations representing your brand as well supporting members in Facebook Groups. Trying to always learn more and to be up-to-date with the latest ideas and trends in the social media world I am strongly following the work of experts like Amy Porterfield, Rick Mulready, Michael A. Stelzner, Jon Morrow, Derek Halpern, Kimra Luna and many more. Services & support I offer include but are not limited to classic Social Media support and VA tasks to translations English/German, copy writing for social media or blog posts, project management, planning and set up recruitment strategies for small business, interview preps, candidate pre-screenings & support during interviews, full recruitment management as well as CV and job ad copy for the German speaking job market. I am pretty flexible with respect to working hours. Deadlines are sacred for me and I will work closely with you always trying to fulfill my client’s expectations. Many people would say that Germans are usually known for being reliable, professional, perfectionists and delivering work on time…and this German here is exactly one of these Germans. :) I do have to say that I also expect the same professional behavior and partnership from my clients. You have questions or queries? You have a business and plan to take it online to the social media world but do not know where to start? You want to get started on THAT project, that you had on your mind for so long but no time to do it all yourself? You are looking for a reliable partner to take care of your small business social media needs but do not want to hire a full time staff member yet? Then contact me NOW and let us get started!
I am a first year student at college, and while I’ve always loved writing, I’ve been wondering whether I have the skills to work in freelance writing. I just got out of high school last year, and while I can write essays for school, I don’t know how I would transition to doing freelance writing work, especially since the type of writing required is so different. My main concern is that right now my writing might not be “good” enough. I don’t have any sample content to show clients, aside from academic essays. What tips would you have for starting out?
What an informative and fun article. While I’ve been writing for years, I’ve never had the courage to venture out because I haven’t got a degree, and feel very intimidated by a lack of formal education. But, when I say I’ve been writing for years, I mean I have been asked by everyone to write almost everything…including breakup up letters, condolence cards to the family of a murder victim, return texts in the middle of a text-fight (those are fun) and even an anonymous letter to a woman who’s best friend spotted her husband with another woman. (Not fun.) I’ve written proposal letters for house-hunters, eulogies, on and on and on….and I love it. I’ll write anything (within my knowledge base) and be happy doing so. Finally, after my last request from a long ago former coworker, to write a plea to Salvation Army for assistance, I decided to try to finally do what I love and learn to profit from it.
I am totally new to this. I stumbled across a site on my facebook news feed for “freelance writers”. My curiosity led me to discover that such a thing exist. I enjoy writing mainly for my school assignments and topics that I am passionate about just leads to words flowing effortlessly from my head. I think I really want to learn more about this now that I have discovered it’s a thing! Glad your very informative post was the first I read. Now I am even more interested. I am also stunned by your dedication to respond to each person’s response. You really love what you do.
These are all great ideas. The problem, which I haven’t heard anyone address, is that all these places want to see a portfolio of your work. If you’re just starting out, it’s not likely you have one. In my case, I did extensive technical and creative writing for my previous company but it was all considered intellectual property for them, thereby preventing me from including it in any personal portfolio of mine. How does one build a portfolio if you already need one to get started?
Pay by Experience for a Content Writer has a positive trend. An entry-level Content Writer with less than 5 years of experience can expect to earn an average total compensation of $37,000 based on 637 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Content Writer with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $51,000 based on 212 salaries. An experienced Content Writer which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $55,000 based on 105 salaries. A Content Writer with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $60,000 based on 31 salaries.
The reason is that each form of writing has its own style. News is delivered AP style, in short, informational paragraphs with the meat of the story at the top. Blogging is personable, friendly and often opinionated. Ad copy is short and persuasive. White papers are long; they describe a problem and provide the solution. But, regardless, each and every category is content, and each style writers master makes them more valuable and in demand.
THOUGHTFUL CONTENT THAT BRINGS RESULTS Your prospects are savvy professionals who know the field well. They are not easily swayed by generic promises or bland testimonials. Your marketing material needs to match their level of expertise in order to get results. I help clients in the technology, sustainability, and non-profit worlds create smart and effective copy. WHAT MY CLIENTS SAY: "I've worked with dozens of technical and business writers over my 20+ year technology marketing career, both as freelancers and internal, and Olena is in the top 1% in my book. She is professional, has a great positive attitude, is organized, detail oriented, communicative and produced an excellent Case Study for us on a complex topic and did it ahead of schedule. Will definitely be hiring her again. Thanks Olena!" "Olena is fantastic and thorough technical writer. The success achieved in the paper we requested required extensive knowledge and dedication. She provided us an outstanding document. I would recommend her with any project that requires the very best in writing execution." "Olena managed to make the technical interesting and digestible. She adapted to our changing needs and deadlines easily and responded promptly to any enquiries. We look forward to working with Olena again!" WHAT I CAN DO FOR YOU: • Write engaging copy for your website and marketing material to explain your services. • Write original articles or blog posts to bring in leads • Interview your customers and write persuasive case studies. • Write well-researched white papers to showcase your expertise If you would like to take your content to the next level, contact me, and let’s talk about your project!
Notice how the second sentence is somehow less exciting (even though it contains a killer lion?) That;s because the active voice emphasizes the action with “the lion attacked.” In the passive voice, the village is the subject. The agent (the lion that performed the action) is only mentioned afterwards using the prepositional phrase “by the lion.” It’s almost an afterthought.
Hey, Elna! I appreciate your input more than you can imagine. I graduated with a BFA in Creative Writing for Entertainment, and while my focus is mainly writing scripts for film and commercials, I also blog. (Mostly for my own entertainment.) Still, it’s good to know there are ways to get going. Believe me, I’ve tried. But being a graduate with two kids and no hubby makes the task a bit daunting when I’m a “lone pilot.” Thanks again for your inspiration.
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Here are a few differences between technical writing and creative writing. Technical writing is primarily factual, while creative writing draws on the writer’s imagination to create a story in different written forms. Technical writing is intended to inform and educate. For example, it may help people to use a product. In contrast, some creative writing is focused on entertainment. However, there can be an overlap, as some technical writing includes an element of storytelling to entice readers.
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They combine wit, writing skills, and human empathy to figure out what will compel someone to take an action, such as purchasing a product, signing up for a service, or even filling out an inquiry form on a website. A really good copywriter will also understand sales funnels and ask plenty of good questions about their target audience before they start writing.
Hi Elna! Thoroughly enjoyed this delightful, informative article. I am a full time paralegal with a B.A. in Journalism. I’m about 5 years away from retirement…and would like to shift from full time paralegal work to freelance writing. I’ve been writing a column (“Throwback Thursday”) in the local paper for a year now, for free, but of course I get the bylines from those which is how I’ve built my portfolio. How would you reccomend I transition to freelancing. I’m interested in writing about legal topics for lay people…such as how to find a good attorney…and small community life…and parenting.
If you run an online or offline publication, content is your mainstay. Our expert article writers can develop fresh content for your website or magazine backed by extensive research and informed opinions. Say good bye to bland, substance lacking articles from inexperienced article writers – try our article writing service and see your readers coming back for more. #content writer tool 
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