If you have the vision, I'll provide the words. Whether you're looking to skyrocket your sales or find the perfect way to articulate your business's mission, values and USP on your website - I can take what's in your head and put it on the page, perfectly formed. Too many businesses overlook the importance of the words they choose when communicating with their customers. This is a critical mistake that's harming your business. After all, your copy is your voice, the only one your customers will likely ever hear - it's vital that you use it to make a connection. Connecting with your customers is the first step on the road to making a sale. Whatever the medium, I can help you. =============== Feedback I've received right here on Upwork (to date, never fewer than 5*): • "Steven helped me get my soul into my website copy. For the first time, I am to send people to my website thanks to him. It's truly been a gift to work with his creative genius." • "High quality, great communication, very skilled. Steven always delivers better than expected, this is why we use him continuously! Highly recommended." • "He's incredible. Love the work!" • "We have worked with Steven on different writing projects now, and we could not be more satisfied with every aspect of what he has delivered. Communication is great as always. Highly recommended!" • "It has been a pleasure working with Steven. He's a very talented writer and creates amazing content. I hope to work with him again soon when I need more content." =============== My background: I started my career in a client-facing sales role, which taught me (the hard way!) how to sell, and how to stop looking at the world from my own point of view, but from my clients'. What do they need? How can I fulfil that need? I use these principles in my writing daily. I moved out of sales and into corporate project management roles within blue chip IT and finance firms. Learning how to communicate at a corporate level has been invaluable in my work - I work with many corporate clients. These days, I'm a creative copywriter, a role which blends my varied experience with my greatest strength - my ability to write copy that gets people moving. =============== Interested in working together, or in learning more? Click on the green 'invite' button and drop me a few details about your project. I always respond to invites promptly, so it won't be long before we can connect for a chat. I'm looking forward to hearing from you. Steven
The reason is that each form of writing has its own style. News is delivered AP style, in short, informational paragraphs with the meat of the story at the top. Blogging is personable, friendly and often opinionated. Ad copy is short and persuasive. White papers are long; they describe a problem and provide the solution. But, regardless, each and every category is content, and each style writers master makes them more valuable and in demand.
A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain key words (specific business related terms which internet users might use in order to search for services or products) aimed towards improving a website's SEO.
No matter who we’re writing for, or what sort of material it is, every content writer is a researcher first and a writer second. In nearly every case, the content writer will be dealing with a subject that he or she is not familiar with, and must do adequate research to ensure that all the information presented in his or her article is accurate, current, and doesn’t contradict the company’s existing messaging. Good research is the foundation of good content writing. And for those of you wondering, yes, this article is the rare exception to that rule – I actually knew this stuff already.
I like that you explain in simple terms how to make your content perfect for your audience and engage them. My fear is being unable to accurately target customer pain points and never turn any new leads. Although, by focusing strongly on the target audience and doing content audits can help adjust content to better fit the audience. I’m SO ready to start producing effective, targeted content that will help people while gaining their interest, and I’ll definitely be using these points as a guide. Thanks so much!
This is my foot in the door and I’m following some of your other tips in order to get myself out there even more. I’m an introvert, so this is new and difficult for me. I have questioned myself countless times and am feeling a bit impatient, but I’m trying to trust the process and take it one day at a time. The warmth and encouragement that come through in your writing have helped keep me going. Thank you Elna!
Hi Elna. Great post. I’ve been a freelance writer, and digital nomad for three years now. I, unfortunately, started out on one of the writing mills that pays very little. I made quite a bit on there, but eventually left as I was writing 8-10 hours a day for next to nothing. I’ve tried a number of your suggestions and the one I’ve had the most luck with, by far, was cold contacting. I’ll contact 10-12 websites a day and send them a sample of my work. I get a few new clients a week, plus all of my repeat customers. It’s gotten to the point I need junior writers to pick up some of the slack. For anyone out there interested in being a freelance writer there’s plenty of work out there.
A popular online marketing tool for businesses to build brand awareness is through the use of blogs. Blogs feed consistent content to the web, which helps readers find your site and learn more about you and what you offer. Furthermore, blogs also support your brand and creates authenticity. In fact, last year, 65% of marketers planned to increase their use of blogging. The additional each high-quality content you write and post in your website or social media increase traffic and more people will be visit your site.