Writing online is different from composing and constructing content for printed materials. Web users tend to scan text instead of reading it closely, skipping what they perceive to be unnecessary information and hunting for what they regard as most relevant. It is estimated that seventy-nine percent of users scan web content.[1] It is also reported that it takes twenty-five percent more time to scan content online compared to print content.[2] Web content writers must have the skills to insert paragraphs and headlines containing keywords for search engine optimization, as well as to make sure their composition is clear, to reach their target market. They need to be skilled writers and good at engaging an audience as well as understanding the needs of web users.
My name is Florian Gawlitta. I am 24 years old, live in germany, and absolutely love to write and translate. People keep telling me that my stories move them, and that is why I want to write something for YOU, whether it's articles, stories or anything inbetween! Editing is also no problem! Need something more technical? No problem! I major in a niche technical writing major in germany, so all things technical writing or editing, I can do them! But I also love to translate anything from german to english or english to german - or many other languages. A lot of my writing can be found on Facebook "Florian Gawlitta, Writer and Dreamer"! Thank you in advance and have a wonderful day.
I don’t know what I’m doing wrong. Although it’s more of a marketing position, I write content two days a week for a financial advisor, but it isn’t enough to pay the bills. Maybe it’s just the area I live in but I can’t land a writing gig to save my life. And writing is a real passion of mine so it’s very frustrating. I’ll try and apply some of your tips and advice. And I feel like no matter how many emails and resumes I send out, I rarely get a reply.
No matter who we’re writing for, or what sort of material it is, every content writer is a researcher first and a writer second.  In nearly every case, the content writer will be dealing with a subject that he or she is not familiar with, and must do adequate research to ensure that all the information presented in his or her article is accurate, current, and doesn’t contradict the company’s existing messaging. Good research is the foundation of good content writing. And for those of you wondering, yes, this article is the rare exception to that rule – I actually knew this stuff already.

Hi Elna. Great post. I’ve been a freelance writer, and digital nomad for three years now. I, unfortunately, started out on one of the writing mills that pays very little. I made quite a bit on there, but eventually left as I was writing 8-10 hours a day for next to nothing. I’ve tried a number of your suggestions and the one I’ve had the most luck with, by far, was cold contacting. I’ll contact 10-12 websites a day and send them a sample of my work. I get a few new clients a week, plus all of my repeat customers. It’s gotten to the point I need junior writers to pick up some of the slack. For anyone out there interested in being a freelance writer there’s plenty of work out there.

Notice how the second sentence is somehow less exciting (even though it contains a killer lion?) That;s because the active voice emphasizes the action with “the lion attacked.” In the passive voice, the village is the subject. The agent (the lion that performed the action) is only mentioned afterwards using the prepositional phrase “by the lion.” It’s almost an afterthought.
Content writers typically create content for the Web. This content can include sales copy, e-books, podcasts, and text for graphics. Content writers use various Web formatting tools, such as HTML, CSS, and JavaScript and content management systems to help create their work. Content writers produce the content for many different types of websites, including blogs, social networks, e-commerce sites, news aggregators, and college websites.
Thanks for sharing your story. Even though you want to be more creative, if you want to get paid for your writing as a freelance writer, you need to realize this is a business. I would rely – in the beginning – with what you are good at and have expertise in. This, for you, is health and exercise science. I would form my freelance writing business around creating health content for a client. From there you need to figure you our ideal client. This post may help you out: https://elnacain.com/blog/ideal-freelance-writing-client/ From there you can hone your copy on your writer website to attract that right client as well as market your business!
Thanks so much for this amazing list. I am new to the “leap off the bridge” mindset that is doing freelance writing for a living. I have made my living in the past in management and small business ownership (aftermarket automotive parts store, a NAPA to be precise). I have a BA in Sociology and I have also worked in non-profit management and social work but my dream has always been to write. So after selling the business I decided to follow my dream of being a writer. I have done some blogging and have a novel I’m working on along with a few academic papers that were published while in college. I also have written curriculum for young adults that was published by a Christian publisher some years ago. However, even with some marginal knowledge about writing for a living, I found the amount of information out there to be overwhelming and much of it is people simply promoting scams or trying to sell you on their program. Your post is a breath of fresh air compared to much of the other “content” out there about freelancing. Thank you for taking the time to share
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This was my first Upwork contract and my first German translation. I fumbled through a lot of the process blindfolded and thankfully Ela was patient with me. She provided a good translated file, that had the standard typos you would expect in a 70k+ novel, but she was always willing to go back and make changes to the document efficiently, no matter how many times I contacted her. From memory, I think it was her first novel translation too. So we really did have a learning experience, but to me, I think it worked out well despite the hiccups I provided. She also helped with ad/marketing copy within hours of request.

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Words matter – my singular goal is to ensure they are chosen wisely to convey your ideas and deliver your message in the most effective way. I have a special interest in law, finance, engineering, and IT and am also a freelance lawyer-linguist at the Court of Justice of the European Union. Detail-oriented, meticulous yet creative native German editor/writer/translator and jurist with a firm grasp of the English (UK and US spelling) and German languages, in-depth research experience and a background in law, marketing, and publishing. I spent a couple of years (until 2014) working as a researcher and writer for specialised – financial and legal – publishers in London, UK. • Editing (developmental & copy editing) and proofreading tasks are performed with a high degree of accuracy, an eye for consistency and coherence, readability, and text-flow to ensure your German texts are clear, appealing, and audience-appropriate. • Linguistic review of German online content/websites (regarding the use of market-appropriate language in the context of specific or all user journeys, evaluation of UI and UX, etc.) • Machine-Assisted Human Translation (MAHT)/localisation/transcreation (ENG/GER) as well as creative and technical writing services: I offer 15+ years' translation/writing experience (website content, Google ads, white papers, contracts, business plans, surveys, marketing material, etc.) with particular expertise in legal, financial, engineering, IT, and healthcare subject matters. Above all, I am committed to delivering high-quality translations that are both technically and culturally accurate in the fastest possible turnaround time. • Legal research & contract review is focused on EU and German law. • In addition, I have a penchant for literature and the arts and will take on any given subject with great enthusiasm and diligence. I listen to your needs and strive to become a valued asset and a trusted advisor. As good communication is key to any relationship, I will keep you apprised of the state of your project and am happy to discuss ideas at all times to ensure your goals and requirements are met. 
Important notes: - A one-hour minimum ($90) will apply to all hourly projects and milestones. - On fixed-price contracts, I will perform 1 round of revision. Additional revisions require the assignment of a new milestone. - As I handle legal/sensitive information on a regular basis, I do not work with the automatic Upwork time tracking tool due to confidentiality issues. - Despite being a fully qualified German lawyer, I do not practice law anymore. When editing/proofreading/translating legal documents or conducting legal research, my work products do not constitute a legal opinion or legal advice. They are prepared solely for your private use and not a substitute for the advice of a licensed attorney. Thank you for your understanding. #content scraper
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