Involving influencers in your content creation can add credibility to your content, with the influencer’s credibility creating a halo effect around your brand. And some influencers double up and function as subject matter experts if they play in a particular niche or industry. Some influencers May even have existing relationships that make it easier to get earned placements with publishers.
These are all great ideas. The problem, which I haven’t heard anyone address, is that all these places want to see a portfolio of your work. If you’re just starting out, it’s not likely you have one. In my case, I did extensive technical and creative writing for my previous company but it was all considered intellectual property for them, thereby preventing me from including it in any personal portfolio of mine. How does one build a portfolio if you already need one to get started?
This was my first Upwork contract and my first German translation. I fumbled through a lot of the process blindfolded and thankfully Ela was patient with me. She provided a good translated file, that had the standard typos you would expect in a 70k+ novel, but she was always willing to go back and make changes to the document efficiently, no matter how many times I contacted her. From memory, I think it was her first novel translation too. So we really did have a learning experience, but to me, I think it worked out well despite the hiccups I provided. She also helped with ad/marketing copy within hours of request.
They combine wit, writing skills, and human empathy to figure out what will compel someone to take an action, such as purchasing a product, signing up for a service, or even filling out an inquiry form on a website. A really good copywriter will also understand sales funnels and ask plenty of good questions about their target audience before they start writing.
Thank you for the post! I’m a bit overwhelmed at the wealth of content I am about to scour on your site. Hours of learning, here I come! I received my first two clients a month ago (one from my dad who is a web developer and the other upon referral from my first client). I am serious about gaining more clients and setting out as a full-time writer, but the process of finding new clients has always intimidated me. I am excited to apply your advice. Congratulations, you just won a new “stalker.” 😉
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