In today’s competitive digital marketplace, clear messaging and communication are essential to engage customers and build your brand. Are you sure you’re conveying your core strengths in the best way possible? Hi, my name is Philipp and I am a bi-lingual digital marketing specialist, certified English-into-German translator, and copywriter. I help businesses succeed and reach their goals with my 3 core competencies: ♦ Translation & Localization I help businesses establish their presence in the German market. I localize websites, apps, marketing collateral, whitepapers, and social media content. I focus on IT, Tech, SaaS, Marketing & Advertising, and Tourism & Travel. ♦ Digital Marketing & Social Media Consulting I have more than 10 years experience in marketing and advertising, working in agencies, as well multi-national corporations. I focus on content and social media marketing. Whether it is organic or paid initiatives, I craft, execute, and monitor campaigns that will reach your goals and drive ROI. ♦ Copywriting & Copyediting I deliver compelling and engaging content, whether it is blog articles, e-mails, brochures, or social media content. Always tailored to your specific audience and buyer personas, I ensure that your marketing copy is on point, relevant, optimized for SEO, and contributes to your conversion goals. Whether you want to develop an effective social media strategy, translate and target content to your intended audience, or drive traffic to increase sales, the most important element always boils down to the message. Is it clear? Is it concise? Is it engaging? I can help you craft that message. Are you ready to take your project to the next level? Reach out if you want to talk about marketing, translation/localization, social media, or just that next big thing.
Quality readable content is key here. Google, for example, will recognize that people are leaving your site soon after arriving if they perceive that your site or blog is full of junk content. This is called "bounce rate." If your bounce rate is high, then people are quickly leaving your site. But for the sake of your business, to build your online reputation and brand, you want people to visit your site, stay for a while, and then keep revisiting over the long term.
Think of it this way: What do you have more chance of hitting, a distant, tiny target or the broad side of a barn? For the sake of search engine optimization, you want your website to be the broad side of barn. The more quality articles, or unique readable content, your website or blog offers to search engines (and therefore the general public) the more exposure your website will receive from major search engines. #multi language content writers
SO happy I found this blog! I’m the owner of a brand spankin’ new MA in Literature, but can’t find a company I’m excited about for full-time work (and I can’t move…boyfriend’s work visa and all…), so I’ve started looking into freelance! It scares the hell out of me, but I’m motivated and you’ve given some great starting points and advice! Wish me luck!
Great list on content writing. I don’t know how many times I have seen websites with content that has clearly not been proofread. Silly mistakes that either make it look like it was written by someone with English as their second or third language, or they have just published their rough draft of ideas. A bit of care goes a long way to keep readers on the page ensuring they actually make it to the final call to action.
What an informative and fun article. While I’ve been writing for years, I’ve never had the courage to venture out because I haven’t got a degree, and feel very intimidated by a lack of formal education. But, when I say I’ve been writing for years, I mean I have been asked by everyone to write almost everything…including breakup up letters, condolence cards to the family of a murder victim, return texts in the middle of a text-fight (those are fun) and even an anonymous letter to a woman who’s best friend spotted her husband with another woman. (Not fun.) I’ve written proposal letters for house-hunters, eulogies, on and on and on….and I love it. I’ll write anything (within my knowledge base) and be happy doing so. Finally, after my last request from a long ago former coworker, to write a plea to Salvation Army for assistance, I decided to try to finally do what I love and learn to profit from it.
No matter who we’re writing for, or what sort of material it is, every content writer is a researcher first and a writer second. In nearly every case, the content writer will be dealing with a subject that he or she is not familiar with, and must do adequate research to ensure that all the information presented in his or her article is accurate, current, and doesn’t contradict the company’s existing messaging. Good research is the foundation of good content writing. And for those of you wondering, yes, this article is the rare exception to that rule – I actually knew this stuff already.
The reason is that each form of writing has its own style. News is delivered AP style, in short, informational paragraphs with the meat of the story at the top. Blogging is personable, friendly and often opinionated. Ad copy is short and persuasive. White papers are long; they describe a problem and provide the solution. But, regardless, each and every category is content, and each style writers master makes them more valuable and in demand.
I just discovered your blog and want to say how right on you are about the above. I’ve reached a dead end with freelance writing and after reading some of your posts, I have learned some of the reasons why, like not having an online presence for example! You’re also absolutely right about bidding sites (which was in another post). I’ve tried them before and they weren’t helpful. Anywho, I wanted to ask about #10. It seems like a great tip! But am wondering how open the web design companies are to providing writers with a list of people in need of web content? I definitely want to try this out.
Thanks so much and I’m happy to hear you figured out why you weren’t succeed at freelance writing 🙂 As for your question, web design companies wouldn’t give you a list; you would collaborate with them. Usually the are contracted to do a site with site content and if their staff writer is too busy or not there, they may hire it out. That’s where you come into play!
Una pregunta. Question – does having a college degree give me an advantage and are there any avenues that I can use this to grab higher paying jobs? As I begin to create a portfolio and resume, how can I use my instagram pages to attract clients and jobs? Please take a look and get a feel for what I have to offer (links are in my bio on my rawsalvaje instagram)!
Hey Elna, thanks for all the advice and jam-packing this article with so many resources! Thanks for asking what I plan to do to start finding jobs! I’ve shared your article on FB while letting my friends and family know my endeavors and joined a few writer groups. I even cold pitched to my client today whom I’ll be catering a private event for! I plan to make use of all the tutorials and online courses you shared to learn me into a high paid freelance writer and will start free guest posting on blogs asap, peruse the job board sites and start making pitches. Right now I’m networking with other experienced freelance writers ;)!
A few other things I plan to try: 1) buying cheap advertising in some niche publications where writing services aren’t usually advertised but the need is high; 2) adding an online content store to my author’s website I’m developing, so I can sell ready-made content directly to clients (kind of like Constant Content but without the middle man); and 3) pitching to website developers who might want to offer content services as a package deal to their clients. I have no idea if any of these strategies will work, but it’s always better to do something than nothing, right?
I appreciate all the information that you have given us. It’s something that I have been thinking about doing and I plan on going through the different steps you have here and putting myself out there. I love writing. Even if this was only a part time thing for a while it would still be great to write for people. I read an article about becoming a blogger too and she suggested even starting out as a ghost writer. What are your thoughts on ghost writing? #multi language content creator
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I have gone through your 20-ways to find freelance-writing job and found it wonderful for the new comer. I used to write short stories, short drama etc., some of which were published different weekly and annual imagines. I have completed my 30 years of job career in different national and international development projects in Bangladesh and now would like start my days with freelance writing jobs. #content writer